On the shopping list

My shopping list for the summer isn't as extensive anymore as it used to be when we lived in Brunei. After all, we can get it all here in the UAE - and some!
But still, there are some things that are country specific. A shop in Sweden have just released a limited edition of Sweden-themed things, called 'This is Sweden'. They present many different pretty things, and I have eyed up a few items that I have to get when I'm back. This mug for example...

... can you see why?